The brand launched in mid 2022 with the aim of inspiring others and bringing people together. The idea behind BRAPLIFE came naturally, based on the way we ride, the life we live and how we use our passion for bikes to express ourselves. 

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As we all know, riding bikes is not exactly hard, but to be good at riding bikes, that takes time, practice and consistency. It is important that we don't get comfortable after we pass our test and we continue to learn and improve in order to stay safe. Not only will developing the skills we have on the bike keep us safe, but through pushing limits in controlled ways, sometimes taking a fall and hurting our self, it builds character. This can be brought into any area of life, not just riding.

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We all know the feeling of learning to wheelie... Thinking of getting to balance point, learning the brake, dropping back, scraping, the list goes on. This all feels 1 million miles away as you are just starting out. Some people learn in a month, some people learn in a year, but we all take part on the same journey and that is something we can all relate to.

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The idea that really brought BRAPLIFE to life, was being able to ride any bike like it's a dirt bike. Being able to throw a street bike about like it's a supermoto is something that takes a lot of skill! Not only does it look cool and feel good, it also promotes improvement, learning to be 1 with your motorcycle. That level of control will transfer into normal riding situations, making you safer on the streets. It also creates a mindset focused on progression and as you progress you become more confident in yourself and the things you can achieve when you focus. You will carry this with you off the bike and apply it to anything else in life, learning a new skill, starting a new job, starting your own business, it all comes down to the same thing. Practice, consistency, trial & error, progress.

 

Stand out from the rest and lead by example. Doing something hard is impressive, but doing something hard and making it look easy, that's how you inspire others.  ​